6 Reasons to Choose Us

World VIPs who traveled with China Highlights

Our company has been operating as a full service travel agency in China for more than 50 years, and we’ve been online for over a decade. That’s a long time in internet terms. Here are six reasons why more than 10,000 clients per year put their faith in us, as their China tour provider.

1. You Will Have an Authentic China Experience

Authentic Food & dinning experiences
Great China destinations based on our knowledge and customer feedback
We try to use local guides that belong to the ethnic group in areas like Tibet and the Silk Road. This increases employment opportunities but also allows you to discover more of the local culture.

China Highlights is committed to giving our customers an authentic China experience not just something staged for tourist. We will take you to authentic local restaurants wherever possible, not to tourist traps that all serve the same boring food.

After we have chosen the restaurants, attractions, hotels etc, we put them to the test by carefully monitoring our customer’s evaluations. This continual review process ensures that we act quickly if our high standards are not maintained by our suppliers.

2. Tours Giving You Freedom & Flexibility

"Discovery your way" is our motto and it is something that we are passionate about. We express this passion by giving our clients the tools to discover China in the way that best suits them.

Small private groups – See China in the luxury in your own private vehicle with your own guide and driver. They are focused on your needs not the whims of the people that just happened to have booked the same tour. Do what you want, when you want.
Tailor made and customized tours – We specialize in tailor-made and customized travel because these days many people prefer to travel independently and create their own unique itinerary. We can take you tour ideas and fill in the detail and help you to avoid the problems which only detailed local knowledge can avoid.
China owned & based for more than 50 years – We are not some fly-by-night company that wants to make a quick profit and run. Our teams of dedicated travel professionals know China, we know the hotels, we know the suppliers and we know the guides and drivers. Our local experience, knowledge and stability are your guarantee of quality.

Go to Tailor Made Trip Planner Form to design your own tours with the help from our travel advisers.

3. Commitment to Customer Service through Team

Sales, Product, Customer Service, IT teams & Experienced Guides working together
Highest service level from enquiry until you arrive home

It takes teamwork and passion to design, present and deliver a great China vacation. Our young team of dedicated professionals is proud of their country, and so they combine their many different skills to bring you travel products that they are proud of. Thousands of satisfied customers every year are our judges. Read our testimonials

4. Commitment to Quality

Quality tours – we put ourselves in the shoes of our clients.
Quality people – highly trained professionals in all departments
Quality website – easy to navigate with great content
Quality service - our future depends on past.

In our business, attention to detail is the key to quality. Every tour that we book is meticulously planned to try to ensure that it runs seamlessly. Our people personally inspect the attractions and hotels to ensure that they reach the standard that we and our clients expect while providing a true and authentic experience.

5. Integrity and Honesty - First and Foremost

Relaxed & fair cancellation policy
Real value for money
Money back service guarantee
No hidden costs
Fairness and equity to customers, staff and suppliers

We believe that our high quality tours, value for money tours unique in China. The quality comes as a result or our commitment to honestly to our clients as well as our employees and other agents.

6. Memberships and Partnerships

CITS Guilin and therefore China Highlights are members in good standing of major travel associations and have passed to rigorous scrutiny of financial organization like Paypal.com and Moneybookers.com

PayPal’s since 2005
CATS: The China Association of Travel
ASTA: The American Society of Travel Agents
IATA: The International Air Transport Association
PATA: Pacific Asia Travel Association
USTOA: United States Tour Operators Association
CNTA: China National Tourism association
Note: Please click the link above to verify our memberships.

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