China Highlights, the award-winning and best-rated tour company for personalized travel in China, proudly holds over 10,000 reviews with a 98.8% 5-star rating on trusted platforms like TripAdvisor and Trust Pilot.
Honored as China's Leading Tour Operator by the World Travel Awards, we are experts in customizing and best-rated in delivering personalized China exploration, ensured by our company-managed local services across China.
With expanding horizons as Asia Highlights and Global Highlights, we are dedicated to providing personalized and stress-free travel services globally, creating travel highlights that paint beautiful memories.
Proven Excellence By The Numbers
Our commitment to outstanding service is reflected in impressive statistics.
- 10,000+excellent reviews
- 98.8%customer satisfaction
- 10,000+customers annually
- 25+years' experience
Experts in Customizing Your Trip
Meet Our Team
Guaranteed Satisfaction on the Ground
In contrast to companies that only focus on tour planning, we not only tailor your itinerary, but also ensure those itineraries become beautiful memories by our company-managed local services across China/Asia/the world.
- Only 20% of local guides can pass our selection for excellent ability.
- 80%+ of our 5-star rating reviews are about our guide service.
- Well-trained: Our guides receive systematic training at least twice a year.
- Satisfaction-driven: Your satisfaction is the core of our guide's performance evaluations.
- Cultural storytellers: Our guides are experts in bringing history and local culture to life.
- Barrier-free: They break language barriers for a seamless travel experience.
- 24/7 emergency support: They're always on call to assist for your peace of mind.
- We say "No" to 30-seat touristy coaches. Expect nothing less than clean, well-equipped small cars or vans, featuring safe comfortable seating, and air-conditioning.
- Enjoy 20% more space on your group's transportation, and ample space for you and your luggage.
- Reliable, helpful, non-smoking drivers are always ready to assist with your luggage.
What You Will Experience
- Not touristy.
- See authentic local culture and lifestyles.
- Don't be a bystander taking photos.
- Understand the culture by practicing it.
- Look beyond media portrayals and age-old buildings.
- Uncover real stories behind historical sights and understand New China.
Best Rated Reviews
Discover real reviews of Highlights Travel Family's best-rated service across trusted platforms.
Beeindruckende Tage in Lijiang
Wir waren 3 N?chte in Lijiang, organisiert durch China Highlights. Wir haben den Jadedrachenschneeberg besucht, wurden in Baisha durch einen Naxi-Schamanen in die Bilderschrift der Naxi eingeführt, waren in der Tigersprungschlucht und sind durch die Altstadt von Lijiang gebummelt. Unser Guide Alice hat uns super geführt (englisch), ist auf unsere Wünsche eingegangen und wir hatten viel Spass und tolle Gespr?che miteinander. Ein tolles Erlebnis. more
Oct 2025, Ulrich
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China trip as a solo traveler
An den jeweiligen Orten wurde ich bei Ankunft bereits von ReiseleiterIn / FahrerIn in den Bahnh?fen / Flugh?fen und der Anlegestelle (am Ende der Yangtze-Kreuzfahrt) erwartet und abgeholt. Alles war perfekt organisiert, da auch alle Züge und Flüge (für mich als Deutschem aktuell leider keine Selbstverst?ndlichkeit mehr) auf die Minute pünktlich waren!Besonders hervorheben m?chte ich die spektakul?ren Bergpanoramen in Zhangjiajie und die sehr angenehme Art der dortigen Reiseleiterin Rachel. Sie war es auch, die mich motivierte, leckere kulinarische Spezialit?ten auszuprobieren, was mir im weiteren Verlauf der Reise sehr zugute kam.Auch Tensing E. m?chte ich erw?hnen, der mir Lhasa n?herbrachte und mit dem ich w?hrenddessen interessante buddhistisch-philosophische Diskussionen führte. more
Dec 2024, Otto Mane
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Nustra estancia en Beijing
En cuanto a la visita a Beijing, esuvimos acompa?adas con nuestra guia Lidia, quien estuvo permanentemente a nuestra disposición, demostrando su gran habilidad comunicacional, sobre todo con el idioma espa?ol, y vastos conocimientos sobre los lugares que visitamos. Muy agradable y divertida!. Durante la estancia en la ciudad tuve una emergencia medica, la cual supo resolver de manera muy rapida y operativa. Muchas gracias Lidia por tu dedicación. Vamos a recomendarte! Seguro! more
Nov 2024, GRACIELA SUSANA E
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Our Awards
World Travel Award 2024
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2024 Traveler's Choice
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2023 Traveler's Choice
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2022 Traveler's Choice
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2021 Traveler's Choice
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2015-2019 Certificate of Excellence
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Top 10 Inbound Travel Agency of 2019
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