China Highlights, the award-winning and best-rated tour company for personalized travel in China, proudly holds over 10,000 reviews with a 98.8% 5-star rating on trusted platforms like TripAdvisor and Trust Pilot.
Honored as China's Leading Tour Operator by the World Travel Awards, we are experts in customizing and best-rated in delivering personalized China exploration, ensured by our company-managed local services across China.
With expanding horizons as Asia Highlights and Global Highlights, we are dedicated to providing personalized and stress-free travel services globally, creating travel highlights that paint beautiful memories.
Proven Excellence By The Numbers
Our commitment to outstanding service is reflected in impressive statistics.
- 10,000+excellent reviews
- 98.8%customer satisfaction
- 10,000+customers annually
- 25+years' experience
Experts in Customizing Your Trip
Meet Our Team
Monica Travel Advisor Albee Travel Advisor Roger Travel Advisor Alisa Travel AdvisorGuaranteed Satisfaction on the Ground
In contrast to companies that only focus on tour planning, we not only tailor your itinerary, but also ensure those itineraries become beautiful memories by our company-managed local services across China/Asia/the world.
- Only 20% of local guides can pass our selection for excellent ability.
- 80%+ of our 5-star rating reviews are about our guide service.
- Well-trained: Our guides receive systematic training at least twice a year.
- Satisfaction-driven: Your satisfaction is the core of our guide's performance evaluations.
- Cultural storytellers: Our guides are experts in bringing history and local culture to life.
- Barrier-free: They break language barriers for a seamless travel experience.
- 24/7 emergency support: They're always on call to assist for your peace of mind.
- We say "No" to 30-seat touristy coaches. Expect nothing less than clean, well-equipped small cars or vans, featuring safe comfortable seating, and air-conditioning.
- Enjoy 20% more space on your group's transportation, and ample space for you and your luggage.
- Reliable, helpful, non-smoking drivers are always ready to assist with your luggage.
What You Will Experience
- Not touristy.
- See authentic local culture and lifestyles.
- Don't be a bystander taking photos.
- Understand the culture by practicing it.
- Look beyond media portrayals and age-old buildings.
- Uncover real stories behind historical sights and understand New China.
Best Rated Reviews
Discover real reviews of Highlights Travel Family's best-rated service across trusted platforms.
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Albee Ning Surreal China Trip
Albee Ning with China Highlights never fails to create the perfect vacation!!! She listens and understands what interests us and provides a guided tour that is surreal. We will remember and share the marvellous memories of this experience for the rest of our lives!! Thanks for everything Albee!!! (Including our dinner together by the elephant in Guilin!!) more
Oct 2024, Mike and Lucy
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Well organised and interesting
Tom was very helpful and knowledgeable. The walk along the Wall was well planned and really enjoyable. The visit to the Summer Palace and Forbidden City were memorable with excellent guiding more
Oct 2024, Robin
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Tour of Beijing
Tom from China tours guided us for a hike on the Jiansanling section of The Great Wall and then a one day tour of Beijing including Forbidden City Tiananmen Square and the Summer Palace. He was very friendly and accommodating from the begin. He answered all of our questions about Chinese history and culture and gave great explanations of the history of all the monuments we visited. The restaurants he chose and dishes he recommended were very tasty on both days. I would recommend him very highly to anyone looking for an English language tour in Beijing and particularly for people interested in history. more
Oct 2024, Sam M
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Our Awards
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World Travel Award 2024 |
2024 Traveler's Choice |
2023 Traveler's Choice |
2022 Traveler's Choice |
2021 Traveler's Choice |
2015-2019 Certificate of Excellence |
Top 10 Inbound Travel Agency of 2019 |