China Highlights - Personalized Tours & Expert Services in China

China Highlights, the award-winning and best-rated tour company for personalized travel in China, proudly holds over 10,000 reviews with a 98.8% 5-star rating on trusted platforms like TripAdvisor and Trust Pilot.

Honored as China's Leading Tour Operator by the World Travel Awards, we are experts in customizing and best-rated in delivering personalized China exploration, ensured by our company-managed local services across China.

With expanding horizons as Asia Highlights and Global Highlights, we are dedicated to providing personalized and stress-free travel services globally, creating travel highlights that paint beautiful memories.

Our Story

Proven Excellence By The Numbers

Our commitment to outstanding service is reflected in impressive statistics.

10,000+excellent reviews
98.8%customer satisfaction
10,000+customers annually
25+years' experience

Experts in Customizing Your Trip

Staying connected Get real-time answers via WhatsApp — no need to scroll through the Internet for hours in vain.

We personalize your journey, focusing on your passions, needs, and schedule — leave the logistics to us.u

Shaping experiences We personalize your journey, focusing on your passions, needs, and schedule — leave the logistics to us.

We take the hard work out of managing all your journey details for a smooth travel experience. Less research, more enjoyment!

Seamless coordination We take the hard work out of managing all your journey details for a smooth travel experience. Less research, more enjoyment!

We're always at hand to provide swift solutions to unexpected situations, tackling problems before they become stress points.

Solving challenges We're always at hand to provide swift solutions to unexpected situations, tackling problems before they become stress points.

Meet Our Team

Monica Travel Advisor

Albee Travel Advisor

Roger Travel Advisor

Alisa Travel Advisor

View more of our team members

Guaranteed Satisfaction on the Ground

In contrast to companies that only focus on tour planning, we not only tailor your itinerary, but also ensure those itineraries become beautiful memories by our company-managed local services across China/Asia/the world.

The Top 20% Nationwide Guides

Only 20% of local guides can pass our selection for excellent ability.
80%+ of our 5-star rating reviews are about our guide service.
Well-trained: Our guides receive systematic training at least twice a year.
Satisfaction-driven: Your satisfaction is the core of our guide's performance evaluations.

Beyond Guiding

Cultural storytellers: Our guides are experts in bringing history and local culture to life.
Barrier-free: They break language barriers for a seamless travel experience.
24/7 emergency support: They're always on call to assist for your peace of mind.

Driven by Your Comfort

We say "No" to 30-seat touristy coaches. Expect nothing less than clean, well-equipped small cars or vans, featuring safe comfortable seating, and air-conditioning.
Enjoy 20% more space on your group's transportation, and ample space for you and your luggage.
Reliable, helpful, non-smoking drivers are always ready to assist with your luggage.

What You Will Experience

Authentic

Not touristy.
See authentic local culture and lifestyles.

Immersive

Don't be a bystander taking photos.
Understand the culture by practicing it.

Insightful

Look beyond media portrayals and age-old buildings.
Uncover real stories behind historical sights and understand New China.

Best Rated Reviews

Discover real reviews of Highlights Travel Family's best-rated service across trusted platforms.

Beeindruckende Tage in Lijiang Tour Review

Wir waren 3 N?chte in Lijiang, organisiert durch China Highlights. Wir haben den Jadedrachenschneeberg besucht, wurden in Baisha durch einen Naxi-Schamanen in die Bilderschrift der Naxi eingeführt, waren in der Tigersprungschlucht und sind durch die Altstadt von Lijiang gebummelt. Unser Guide Alice hat uns super geführt (englisch), ist auf unsere Wünsche eingegangen und wir hatten viel Spass und tolle Gespr?che miteinander. Ein tolles Erlebnis.

Oct 2025, Ulrich

China trip as a solo traveler Tour Review

An den jeweiligen Orten wurde ich bei Ankunft bereits von ReiseleiterIn / FahrerIn in den Bahnh?fen / Flugh?fen und der Anlegestelle (am Ende der Yangtze-Kreuzfahrt) erwartet und abgeholt. Alles war perfekt organisiert, da auch alle Züge und Flüge (für mich als Deutschem aktuell leider keine Selbstverst?ndlichkeit mehr) auf die Minute pünktlich waren!Besonders hervorheben m?chte ich die spektakul?ren Bergpanoramen in Zhangjiajie und die sehr angenehme Art der dortigen Reiseleiterin Rachel. Sie war es auch, die mich motivierte, leckere kulinarische Spezialit?ten auszuprobieren, was mir im weiteren Verlauf der Reise sehr zugute kam.Auch Tensing E. m?chte ich erw?hnen, der mir Lhasa n?herbrachte und mit dem ich w?hrenddessen interessante buddhistisch-philosophische Diskussionen führte.

Dec 2024, Otto Mane

Nustra estancia en Beijing Tour Review

En cuanto a la visita a Beijing, esuvimos acompa?adas con nuestra guia Lidia, quien estuvo permanentemente a nuestra disposición, demostrando su gran habilidad comunicacional, sobre todo con el idioma espa?ol, y vastos conocimientos sobre los lugares que visitamos. Muy agradable y divertida!. Durante la estancia en la ciudad tuve una emergencia medica, la cual supo resolver de manera muy rapida y operativa. Muchas gracias Lidia por tu dedicación. Vamos a recomendarte! Seguro!

Nov 2024, GRACIELA SUSANA E