China Highlights, the award-winning and best-rated tour company for personalized travel in China, proudly holds over 10,000 reviews with a 98.8% 5-star rating on trusted platforms like TripAdvisor and Trust Pilot.
Honored as China's Leading Tour Operator by the World Travel Awards, we are experts in customizing and best-rated in delivering personalized China exploration, ensured by our company-managed local services across China.
With expanding horizons as Asia Highlights and Global Highlights, we are dedicated to providing personalized and stress-free travel services globally, creating travel highlights that paint beautiful memories.
Proven Excellence By The Numbers
Our commitment to outstanding service is reflected in impressive statistics.
- 10,000+excellent reviews
- 98.8%customer satisfaction
- 10,000+customers annually
- 25+years' experience
Experts in Customizing Your Trip
Meet Our Team
Monica Travel Advisor Albee Travel Advisor Roger Travel Advisor Alisa Travel AdvisorGuaranteed Satisfaction on the Ground
In contrast to companies that only focus on tour planning, we not only tailor your itinerary, but also ensure those itineraries become beautiful memories by our company-managed local services across China/Asia/the world.
- Only 20% of local guides can pass our selection for excellent ability.
- 80%+ of our 5-star rating reviews are about our guide service.
- Well-trained: Our guides receive systematic training at least twice a year.
- Satisfaction-driven: Your satisfaction is the core of our guide's performance evaluations.
- Cultural storytellers: Our guides are experts in bringing history and local culture to life.
- Barrier-free: They break language barriers for a seamless travel experience.
- 24/7 emergency support: They're always on call to assist for your peace of mind.
- We say "No" to 30-seat touristy coaches. Expect nothing less than clean, well-equipped small cars or vans, featuring safe comfortable seating, and air-conditioning.
- Enjoy 20% more space on your group's transportation, and ample space for you and your luggage.
- Reliable, helpful, non-smoking drivers are always ready to assist with your luggage.
What You Will Experience
- Not touristy.
- See authentic local culture and lifestyles.
- Don't be a bystander taking photos.
- Understand the culture by practicing it.
- Look beyond media portrayals and age-old buildings.
- Uncover real stories behind historical sights and understand New China.
Best Rated Reviews
Discover real reviews of Highlights Travel Family's best-rated service across trusted platforms.
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Best Tour Guides Ever!
This tour was amazing. The staff was attentive, resourceful, kind and supportive. I had so much fun learning about the history and culture. I would like to say a special thank you to my guides Helen and Jenny. They made the activities so impactful and easy to understand. It deepen my understanding and provided memories I will cherish forever. I highly recommend this to others. more
Oct 2024, Aleisha Sawyer
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First trip with China Highlights, would book again
My guide in Beijing was Helen, she was amazing. Helen ensured that we were able to see all the sites and minimized our wait times in the lines. Helen used strategies and cultural knowledge to enhance our experience. Helen was very professional and flexible to our needs. For example, I wanted to buy jade, so she was able to accommodate my request. Additionally, she provided information for sites that I wanted to see on my own in my free time. more
Oct 2024, Zabrina Hoggard
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Brilliant stay in Beijing
We absolutely loved Beijing and we had the best guide - Tom! Tom made sure we had the best time, showed us around all the local hot spots. The whole itinerary while were in Beijing was great. Tom really took care of us during our stay and made sure all or needs were catered for - and more! Will 100 use China Highlights again - make sure you ask for Tom as your guide - he is brilliant! more
Oct 2024, 86vs
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Our Awards
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World Travel Award 2024 |
2024 Traveler's Choice |
2023 Traveler's Choice |
2022 Traveler's Choice |
2021 Traveler's Choice |
2015-2019 Certificate of Excellence |
Top 10 Inbound Travel Agency of 2019 |