China Highlights, the award-winning and best-rated tour company for personalized travel in China, proudly holds over 10,000 reviews with a 98.8% 5-star rating on trusted platforms like TripAdvisor and Trust Pilot.
Honored as China's Leading Tour Operator by the World Travel Awards, we are experts in customizing and best-rated in delivering personalized China exploration, ensured by our company-managed local services across China.
With expanding horizons as Asia Highlights and Global Highlights, we are dedicated to providing personalized and stress-free travel services globally, creating travel highlights that paint beautiful memories.
Proven Excellence By The Numbers
Our commitment to outstanding service is reflected in impressive statistics.
- 10,000+excellent reviews
- 98.8%customer satisfaction
- 10,000+customers annually
- 25+years' experience
Experts in Customizing Your Trip




Meet Our Team




Guaranteed Satisfaction on the Ground
In contrast to companies that only focus on tour planning, we not only tailor your itinerary, but also ensure those itineraries become beautiful memories by our company-managed local services across China/Asia/the world.

- Only 20% of local guides can pass our selection for excellent ability.
- 80%+ of our 5-star rating reviews are about our guide service.
- Well-trained: Our guides receive systematic training at least twice a year.
- Satisfaction-driven: Your satisfaction is the core of our guide's performance evaluations.

- Cultural storytellers: Our guides are experts in bringing history and local culture to life.
- Barrier-free: They break language barriers for a seamless travel experience.
- 24/7 emergency support: They're always on call to assist for your peace of mind.

- We say "No" to 30-seat touristy coaches. Expect nothing less than clean, well-equipped small cars or vans, featuring safe comfortable seating, and air-conditioning.
- Enjoy 20% more space on your group's transportation, and ample space for you and your luggage.
- Reliable, helpful, non-smoking drivers are always ready to assist with your luggage.
What You Will Experience

- Not touristy.
- See authentic local culture and lifestyles.

- Don't be a bystander taking photos.
- Understand the culture by practicing it.

- Look beyond media portrayals and age-old buildings.
- Uncover real stories behind historical sights and understand New China.
Best Rated Reviews
Discover real reviews of Highlights Travel Family's best-rated service across trusted platforms.

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Great experience
![]() Had an amazing experience with Jiang! He was incredibly professional, knowledgeable, and friendly throughout the tour. He took me to the Great Wall of China, Tiananmen Square, and the Forbidden City, ensuring a smooth and enjoyable experience. His insights into the history and culture made the trip even more special. Highly recommend! more
Mar 2025, Fatima
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Visit to Beijing AFTER the 2025 Harbin Ice and Snow Festival
![]() Selinda Zhang was my guide for Beijing, however, just as important on my tour was Guo Wei who was our driver. He was a local who knew where everything was and how to get there without using directions from an app. He was able to drive to places that were so narrow that I was surprised the car was able to get through. Both worked together to make my visit different and special from previous tours. Selinda arranged the schedule so that we would best utilize the places that we needed to visit. We would try and see or do something along the way to or from an attraction including taking breaks for lunch. This saved us enough time that I was able to squeeze in another dance performance that was not scheduled. Similarly, she found out the day before that a scheduled attraction was closed and that we would need to do something else. This saved us from wasting time traveling there. Selinda was always early waiting at the hotel lobby in picking me up. She told me about the places we were visiting and took care of me when I had to go up and down stairs. She also knew where the restrooms were when I need to used them. When we had extra time she offered suggestions of places were could go visit. Almost all of the places that we visited were new to me such as Olympic Park, the Bird Nest, Old Summer Palace and Mao’s Memorial Hall. But we also were able to do drive bys and short photo stops at places we were not able to visit such as Peking University, Tsinghua University and CCTV Building. They were also able to locate a school that I was interested in seeing. more
Mar 2025, Franklin M
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Great Wall with Jiang
![]() We had a great time with our guide Jiang, who accompanied us on our first day in China to visit the Great Wall. He was attentive and kind, and helped us understand the history of this extraordinary site. Recommended! more
Feb 2025, Matteo
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Our Awards
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