China Highlights - Personalized Tours & Expert Services in China

China Highlights, the award-winning and best-rated tour company for personalized travel in China, proudly holds over 10,000 reviews with a 98.8% 5-star rating on trusted platforms like TripAdvisor and Trust Pilot.

Honored as China's Leading Tour Operator by the World Travel Awards, we are experts in customizing and best-rated in delivering personalized China exploration, ensured by our company-managed local services across China.

With expanding horizons as Asia Highlights and Global Highlights, we are dedicated to providing personalized and stress-free travel services globally, creating travel highlights that paint beautiful memories.

Our Story

Proven Excellence By The Numbers

Our commitment to outstanding service is reflected in impressive statistics.

10,000+excellent reviews
98.8%customer satisfaction
10,000+customers annually
25+years' experience

Experts in Customizing Your Trip

Staying connected Get real-time answers via WhatsApp — no need to scroll through the Internet for hours in vain.

We personalize your journey, focusing on your passions, needs, and schedule — leave the logistics to us.u

Shaping experiences We personalize your journey, focusing on your passions, needs, and schedule — leave the logistics to us.

We take the hard work out of managing all your journey details for a smooth travel experience. Less research, more enjoyment!

Seamless coordination We take the hard work out of managing all your journey details for a smooth travel experience. Less research, more enjoyment!

We're always at hand to provide swift solutions to unexpected situations, tackling problems before they become stress points.

Solving challenges We're always at hand to provide swift solutions to unexpected situations, tackling problems before they become stress points.

Meet Our Team

Monica Travel Advisor

Albee Travel Advisor

Roger Travel Advisor

Alisa Travel Advisor

View more of our team members

Guaranteed Satisfaction on the Ground

In contrast to companies that only focus on tour planning, we not only tailor your itinerary, but also ensure those itineraries become beautiful memories by our company-managed local services across China/Asia/the world.

The Top 20% Nationwide Guides

Only 20% of local guides can pass our selection for excellent ability.
80%+ of our 5-star rating reviews are about our guide service.
Well-trained: Our guides receive systematic training at least twice a year.
Satisfaction-driven: Your satisfaction is the core of our guide's performance evaluations.

Beyond Guiding

Cultural storytellers: Our guides are experts in bringing history and local culture to life.
Barrier-free: They break language barriers for a seamless travel experience.
24/7 emergency support: They're always on call to assist for your peace of mind.

Driven by Your Comfort

We say "No" to 30-seat touristy coaches. Expect nothing less than clean, well-equipped small cars or vans, featuring safe comfortable seating, and air-conditioning.
Enjoy 20% more space on your group's transportation, and ample space for you and your luggage.
Reliable, helpful, non-smoking drivers are always ready to assist with your luggage.

What You Will Experience

Authentic

Not touristy.
See authentic local culture and lifestyles.

Immersive

Don't be a bystander taking photos.
Understand the culture by practicing it.

Insightful

Look beyond media portrayals and age-old buildings.
Uncover real stories behind historical sights and understand New China.

Best Rated Reviews

Discover real reviews of Highlights Travel Family's best-rated service across trusted platforms.

7 day Beijing trip with China Highlights Tour Review

We were in Beijing for 7 days and went to the Great Wall, Gubei Watertown, Forbidden City, Summer Palace, Lama Temple, Beihai Park, Confucius Temple, Ming and Qing Tombs. Also went to watch the Acrobatic Show and the Golden Mask Show. The views are fantastic and the shows are amazing. Our tour guide, Colin, from China Highlights was awesome. He planned our itinerary flawlessly and took us to restaurants that served great authentic local food. Colin is very caring of my elderly mother and provided superb service. Thank you, Colin, for making my trip memorable.

Mar 2025, Adrene

Best tour guide ever Tour Review

Extremely delighted with my Beijing tours. I was so fortunate to get Mark as my guide. and Hang to patiently drive us everywhere.Mark is extremely knowledgeable. witty and caring. Hang is sweet and mindful of my age. I am also grateful to Leaky of China highlights for planning an incredible itinerary for me.

Mar 2025, Pope Kavita Michelle

A day in Beijing with Jiang Tour Review

We had a day trip to visit the Great Wall and Forbidden City. Our guide Jiang organised all our transportation, ticketing and food needs, such that we did not have to worry about a thing. Jiang also spoke fluent English and was passionate about sharing the history behind the Great Wall and Forbidden City which we explored for 3 hours each on foot.

Mar 2025, Bryan